Shopify Plus · TikTok Shop · GA4 server-side

Shopify & eCommerce Growth Specialist

I help DTC brands and Shopify merchants turn store traffic into predictable revenue through technical SEO, storefront CRO, server-side tracking, and TikTok Shop scaling.

Platforms & stacks I work in every day

Shopify logoShopify
TikTok logoTikTok
Google Analytics logoGoogle Analytics
Klaviyo logoKlaviyo
Stape logoStape
Semrush logoSemrush
Ahrefs logoAhrefs
Meta logoMeta
Recharge logoRecharge
Stripe logoStripe
Shopify logoShopify
TikTok logoTikTok
Google Analytics logoGoogle Analytics
Klaviyo logoKlaviyo
Stape logoStape
Semrush logoSemrush
Ahrefs logoAhrefs
Meta logoMeta
Recharge logoRecharge
Stripe logoStripe

Where DTC stores leak revenue

Slow store speeds.

High bounce rates caused by unoptimized apps, render-blocking scripts and heavy theme bloat.

Low checkout conversions.

You're getting traffic, but shoppers drop off on the PDP, cart or checkout before they ever pay.

Inaccurate ad attribution.

iOS updates and ad blockers wreck your GA4 data, so you're scaling spend on numbers you can't trust.

Unrealized TikTok sales.

Your catalog isn't synced, your content isn't optimized, and viral GMV growth passes you by.

App stack chaos.

A dozen overlapping apps adding scripts, cost and conflicts — with nobody auditing the impact on revenue.

SEO that never compounds.

Thin collection pages, duplicate variants and missing schema keep your store invisible to buyers.

If two or more of these are true, the fix is technical — and measurable.

Benchmarks from client engagements

Numbers your finance team can verify.

90+
mobile Core Web Vitals score
35%+
average AOV lift
$2M+
client revenue generated
100%
accurate GA4 & GTM attribution

Services

Four technical pillars that compound revenue.

Technical Shopify SEO & Speed

What you get:

  • Pass Core Web Vitals — LCP, CLS and INP on mobile.
  • Resolve theme Liquid bloat, render-blocking apps and script overhead.
  • Optimize collection architecture, faceted URLs and internal linking.
  • Implement JSON-LD rich snippet schema across products and collections.
Fix my store speed

Conversion Rate Optimization (CRO)

What you get:

  • Eliminate PDP friction points that kill add-to-cart rate.
  • Build high-converting mobile navigation and search.
  • Optimize cart and checkout flows end to end.
  • Increase Average Order Value with bundles, tiers and upsell logic.
Lift my conversion rate

TikTok Shop & Social Commerce

What you get:

  • Native Shopify-to-TikTok Shop product catalog syncing.
  • TikTok SEO optimization for product and creator discovery.
  • Creator affiliate structures that scale without discounting margin.
  • GMV Max ad scaling with clean product feed hygiene.
Scale TikTok Shop

MarTech & First-Party Analytics

GA4 & GTM, what you get:

  • Server-side tracking setup via Stape or AWS.
  • Bypass ad blockers and iOS signal loss with first-party data.
  • Custom dataLayer pushes mapped to real Shopify events.
  • Full-funnel attribution you can actually spend against.
Fix my tracking

"He cut 2.6 seconds off our mobile load time and our checkout conversion moved the same week."

Megan Juliano
Ecommerce Lead @ DiGi Supply

The growth audit

Diagnose before you spend more.

Every engagement starts with a full teardown: Core Web Vitals on real mobile devices, theme and app script weight, collection and schema architecture, checkout friction, and a reconciliation of GA4 purchases against Shopify orders.

You leave with a prioritized fix list ranked by revenue impact and effort — whether or not we work together.

Case studies

Forget what I say. Let the results talk.

"Mobile LCP went from 4.8s to 1.9s and we passed Core Web Vitals in three weeks. Organic revenue is up 42% quarter over quarter."
Sarah Malik
Sarah Malik
Founder @ Bloom Apparel (Shopify Plus)
"The server-side GTM setup finally gave us trustworthy numbers. Reported purchases matched Shopify within 2% and our ROAS decisions changed overnight."
Omar Farooq
Omar Farooq
DTC Supplements Brand
"PDP and mobile nav rework lifted AOV 38% and checkout completion by double digits. Same traffic, far more revenue."
Ayesha Khan
Ayesha Khan
Head of Ecommerce, Skincare DTC
"Abdul rebuilt our clients' collection architecture and JSON-LD. Rich snippets started showing in weeks and CTR jumped 3x."
David Chen
David Chen
Agency Owner
"Catalog sync, creator affiliate structure and GMV Max scaling took us from a few hundred to five figures a month on TikTok Shop."
Nadia Rehman
Nadia Rehman
TikTok Shop Seller
"Direct, technical, no fluff. Every recommendation came with a measured before/after. Exactly what an operator wants."
Bilal Ahmed
Bilal Ahmed
Founder, Home Goods Store
Abdul Haseeb, Shopify and eCommerce growth specialist

About

Hi, I'm Abdul Haseeb.

I'm a Shopify & eCommerce growth specialist. I work inside the storefront — Liquid, theme performance, schema, checkout flow — and inside the data layer, where most brands are flying blind.

My work spans technical SEO and Core Web Vitals, conversion rate optimization, server-side GA4 & GTM pipelines, and TikTok Shop catalog and GMV scaling for DTC brands.

The method is simple: measure honestly, fix what's technical, then scale what's proven.

FAQ

Got questions? I've got answers.

Who do you work with?+

DTC brands and Shopify / Shopify Plus merchants doing meaningful revenue who need technical execution — speed, SEO, CRO, tracking and TikTok Shop — not another generic marketing retainer.

How long until I see results?+

Speed and tracking fixes land in 2-4 weeks and are measurable immediately. CRO and SEO gains typically compound over 60-90 days.

Do you touch the theme code directly?+

Yes. I work in Liquid, JSON templates and GTM containers directly, on a duplicated theme, with every change documented and reversible.

Can you fix GA4 data we already don't trust?+

That's the most common engagement. I audit the existing container, rebuild the dataLayer, and move purchase events server-side so reported revenue reconciles with Shopify.

How do we start?+

Book a free growth audit. I'll review your store speed, tracking accuracy and conversion path, then show you the highest-revenue fixes in priority order.

Ready to turn store traffic into predictable revenue?

One audit. A prioritized fix list. No retainer pitch.