I help DTC brands and Shopify merchants turn store traffic into predictable revenue through technical SEO, storefront CRO, server-side tracking, and TikTok Shop scaling.
Platforms & stacks I work in every day
High bounce rates caused by unoptimized apps, render-blocking scripts and heavy theme bloat.
You're getting traffic, but shoppers drop off on the PDP, cart or checkout before they ever pay.
iOS updates and ad blockers wreck your GA4 data, so you're scaling spend on numbers you can't trust.
Your catalog isn't synced, your content isn't optimized, and viral GMV growth passes you by.
A dozen overlapping apps adding scripts, cost and conflicts — with nobody auditing the impact on revenue.
Thin collection pages, duplicate variants and missing schema keep your store invisible to buyers.
If two or more of these are true, the fix is technical — and measurable.
Services
What you get:
What you get:
What you get:
GA4 & GTM, what you get:
"He cut 2.6 seconds off our mobile load time and our checkout conversion moved the same week."
The growth audit
Every engagement starts with a full teardown: Core Web Vitals on real mobile devices, theme and app script weight, collection and schema architecture, checkout friction, and a reconciliation of GA4 purchases against Shopify orders.
You leave with a prioritized fix list ranked by revenue impact and effort — whether or not we work together.
Case studies
"Mobile LCP went from 4.8s to 1.9s and we passed Core Web Vitals in three weeks. Organic revenue is up 42% quarter over quarter."
"The server-side GTM setup finally gave us trustworthy numbers. Reported purchases matched Shopify within 2% and our ROAS decisions changed overnight."
"PDP and mobile nav rework lifted AOV 38% and checkout completion by double digits. Same traffic, far more revenue."
"Abdul rebuilt our clients' collection architecture and JSON-LD. Rich snippets started showing in weeks and CTR jumped 3x."
"Catalog sync, creator affiliate structure and GMV Max scaling took us from a few hundred to five figures a month on TikTok Shop."
"Direct, technical, no fluff. Every recommendation came with a measured before/after. Exactly what an operator wants."

About
I'm a Shopify & eCommerce growth specialist. I work inside the storefront — Liquid, theme performance, schema, checkout flow — and inside the data layer, where most brands are flying blind.
My work spans technical SEO and Core Web Vitals, conversion rate optimization, server-side GA4 & GTM pipelines, and TikTok Shop catalog and GMV scaling for DTC brands.
The method is simple: measure honestly, fix what's technical, then scale what's proven.
FAQ
DTC brands and Shopify / Shopify Plus merchants doing meaningful revenue who need technical execution — speed, SEO, CRO, tracking and TikTok Shop — not another generic marketing retainer.
Speed and tracking fixes land in 2-4 weeks and are measurable immediately. CRO and SEO gains typically compound over 60-90 days.
Yes. I work in Liquid, JSON templates and GTM containers directly, on a duplicated theme, with every change documented and reversible.
That's the most common engagement. I audit the existing container, rebuild the dataLayer, and move purchase events server-side so reported revenue reconciles with Shopify.
Book a free growth audit. I'll review your store speed, tracking accuracy and conversion path, then show you the highest-revenue fixes in priority order.
One audit. A prioritized fix list. No retainer pitch.